Join Fomichev Group to produce clothing in which expectations and reality match up.
With us, you'll find excitement in achieving your goals, growing with the company, laughing a lot, and dreaming bigger.
FOMICHEV GROUP
Brand for men and women who have an active lifestyle and seek basic clothing and sportswear that doesn't distract them from their goals
Maternity brand for women who don't want to choose between comfort, style, and affordability
Fashionable brand for women who prefer trendy, high-quality clothes — even if they're not making millions yet
We are a Russian company that creates clothing for women and men. Our journey began with baby carriers, but we didn't stop there, and now we have 3 brands. We launched production in Russia, then moved production facilities abroad, and now we increase our every year.
Who we are
28 average
employee age
₽3 billion
in 2024
15
years in the market
20
20th place among 300,000 sellers on Wildberries
We hate routine and bureaucracy, we're always learning and open to new opportunities
We have a fantastic office just two minutes from Alekseevskaya metro station, offer private health insurance and an official salary above the market rate.
We avoid overtime and manage to complete all tasks within 8 hours. On top of that, on Fridays, we finish an hour earlier
We avoid overtime and manage to complete all tasks within 8 hours. On top of that, on Fridays, we finish an hour earlier
We regularly update our range and offer new challenges that are never dull
We follow clear procedures — everyone understands their tasks and deadlines
We offer a well-thought-out onboarding plan and finance the training
We analyze each action and draw conclusions.
We always challenge ourselves with questions like, "Why are we doing it this way?", "Can we simplify it?", and "Can we automate this process?"
We understand every step of clothing production and sales and introduce new processes seamlessly without any bureaucracy.
We always challenge ourselves with questions like, "Why are we doing it this way?", "Can we simplify it?", and "Can we automate this process?"
We understand every step of clothing production and sales and introduce new processes seamlessly without any bureaucracy.
We back up any 'I think so' with numbers. Every year, we spend millions of rubles to refine 1C and to make reports as detailed as possible.
We have an open-door policy — everyone is welcome to approach management with suggestions or questions.
We firmly believe that if you find yourself in a room where everyone agrees with you, then you're in the wrong room.
It's important to us that employees are not afraid of expressing their opinions, debating, and providing reasons — this is the only way to grow.
We firmly believe that if you find yourself in a room where everyone agrees with you, then you're in the wrong room.
It's important to us that employees are not afraid of expressing their opinions, debating, and providing reasons — this is the only way to grow.
We respect each other's feelings, avoid devaluing and personal remarks.
We welcome constructive criticism and understand that mistakes could happen. Instead of assigning blame, we identify flaws in our processes and work to eliminate them.
Our communication extends beyond work — we enjoy gathering in the office and discussing everything under the sun.
We welcome constructive criticism and understand that mistakes could happen. Instead of assigning blame, we identify flaws in our processes and work to eliminate them.
Our communication extends beyond work — we enjoy gathering in the office and discussing everything under the sun.
We easily change our processes to meet market demands.
When offline stores stopped being profitable, we moved online. When baby carriers and babywearing jackets fell out of trend, we expanded from maternity wear to include women's clothing for everyone. When Wildberries raised storage fees, we built our own warehouses.
When offline stores stopped being profitable, we moved online. When baby carriers and babywearing jackets fell out of trend, we expanded from maternity wear to include women's clothing for everyone. When Wildberries raised storage fees, we built our own warehouses.
We launched the I Love Mum brand when our founder was pregnant and realized there were no comfortable maternity clothes available. Since then, our core principle has been "sewing as if for ourselves".
We can identify fabric quality with our eyes closed and choose only what we would want to wear ourselves.
We can identify fabric quality with our eyes closed and choose only what we would want to wear ourselves.
In 2010, I Love Mum became the best maternity clothing brand in Russia.
But we didn't stop there. We launched two more brands and now offer a complete range of clothing for women and men — from underwear to jackets. In 2023, both Jelika and Red Flag also became leading brands, ranking among the top 10 sellers on Wildberries.
But we didn't stop there. We launched two more brands and now offer a complete range of clothing for women and men — from underwear to jackets. In 2023, both Jelika and Red Flag also became leading brands, ranking among the top 10 sellers on Wildberries.
Attention to detail — always striving to get to the heart of the matter
Analytics — we believe in numbers rather than in a gut feeling
Diversity of opinions - we debate, discuss, and keep moving forward.
Humanity — we value empathy, partnership, and support.
Flexibility — constantly growing and rapidly adapting to the dynamic world
Love for high-quality clothing — we proudly wear what we produce
Thrill of the competition — we love to be the first.
Our values
Thrill of the competition — we love to be the first.
1
In 2010, I Love Mum became the best maternity clothing brand in Russia.
But we didn't stop there. We launched two more brands and now offer a complete range of clothing for women and men — from underwear to jackets. In 2023, both Jelika and Red Flag also became leading brands, ranking among the top 10 sellers on Wildberries.
But we didn't stop there. We launched two more brands and now offer a complete range of clothing for women and men — from underwear to jackets. In 2023, both Jelika and Red Flag also became leading brands, ranking among the top 10 sellers on Wildberries.
1.1
Love for high-quality clothing — we proudly wear what we produce
2
We launched the I Love Mum brand when our founder was pregnant and realized there were no comfortable maternity clothes available. Since then, our core principle has been "sewing as if for ourselves".
We can identify fabric quality with our eyes closed and choose only what we would want to wear ourselves.
We can identify fabric quality with our eyes closed and choose only what we would want to wear ourselves.
2.1
Flexibility — constantly growing and rapidly adapting to the dynamic world
3
We easily change our processes to meet market demands.
When offline stores stopped being profitable, we moved online. When baby carriers and babywearing jackets fell out of trend, we expanded from maternity wear to include women's clothing for everyone. When Wildberries raised storage fees, we built our own warehouses.
When offline stores stopped being profitable, we moved online. When baby carriers and babywearing jackets fell out of trend, we expanded from maternity wear to include women's clothing for everyone. When Wildberries raised storage fees, we built our own warehouses.
3.1
Humanity — we value empathy, partnership, and support.
4
We respect each other's feelings, avoid devaluing and personal remarks.
We welcome constructive criticism and understand that mistakes could happen. Instead of assigning blame, we identify flaws in our processes and work to eliminate them.
Our communication extends beyond work — we enjoy gathering in the office and discussing everything under the sun.
We welcome constructive criticism and understand that mistakes could happen. Instead of assigning blame, we identify flaws in our processes and work to eliminate them.
Our communication extends beyond work — we enjoy gathering in the office and discussing everything under the sun.
4.1
Diversity of opinions - we debate, discuss, and keep moving forward.
5
We have an open-door policy — everyone is welcome to approach management with suggestions or questions.
We firmly believe that if you find yourself in a room where everyone agrees with you, then you're in the wrong room.
It's important to us that employees are not afraid of expressing their opinions, debating, and providing reasons — this is the only way to grow.
We firmly believe that if you find yourself in a room where everyone agrees with you, then you're in the wrong room.
It's important to us that employees are not afraid of expressing their opinions, debating, and providing reasons — this is the only way to grow.
5.1
Analytics — we believe in numbers rather than in a gut feeling
6
We back up any 'I think so' with numbers. Every year, we spend millions of rubles to refine 1C and to make reports as detailed as possible.
6.1
Attention to detail — always striving to get to the heart of the matter
7
We analyze each action and draw conclusions.
We always challenge ourselves with questions like, "Why are we doing it this way?", "Can we simplify it?", and "Can we automate this process?"
We understand every step of clothing production and sales and introduce new processes seamlessly without any bureaucracy.
We always challenge ourselves with questions like, "Why are we doing it this way?", "Can we simplify it?", and "Can we automate this process?"
We understand every step of clothing production and sales and introduce new processes seamlessly without any bureaucracy.
7.1
Why choose us — hear from our team
I started as a driver and now handle the entire production process for shoots. My story is not unique here — the company recognizes your strengths and helps you develop them
Karen, Production Manager
4,9
There is no bureaucracy here, and it's easy to communicate ideas to the management. You can come forward with suggestions, and you'll be supported.
All senior managers are in the right place - each one can support, assist, and praise at the right moment. This fosters a positive working atmosphere where you feel encouraged to grow and develop further
Elena, Accountant
Natalia, Commercial Director
I love the sense of creativity and dedication in the company
Isabella, Designer
Media Highlights
I LOVE MUM Office: 410 square meters in Moscow
Jelika has released a collection of high-tech sportswear.
10 Essential Winter Items Everyone Should Have by Now
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